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At Violife we are all about performance, style, and portability.

From travel essentials to beauty tools and accessories, our products enhance your personal care and personal space every day, everywhere.

Back in 2004, out of a basement in the New York City suburbs, we started with one product: the award-winning Violight® Countertop UV Toothbrush Sanitizer. Created with the world-renowned designer Philippe Starck, our first product paved the way for style and innovation in everything we do.

With backgrounds in communications, graphic design, and fashion accessories, smart design has always been in our DNA. We added a dash of fun when we introduced our iconic Zapi® UV Toothbrush Sanitizer in 2008. Then came Slim Sonic®, the world’s best-selling, compact, powered travel toothbrush. Slim's seasonal patterns and colors created the first true fashion accessory for your smile.

Today, we’re proud to offer a full suite of on-trend beauty tool sets and separates that compliment your modern, on-the-go lifestyle.



We started as a family business, and we’ve insisted on a close-knit, friendly, and fun culture ever since. We recruit the best talent to constantly improve our product mix, design, merchandising, and processes. We’re passionate about pushing the envelope of performance, style and portability every day!

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