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Supreme Cheddarton - Big, Bold, Taste

SUPREME CHEDDARTON


Supreme by name, supreme by nature. Indulge in the FIRST of its kind, a delicious plant-based cheese alternative that is a good source of protein and contains 30% less fat than dairy cheddar!

How do we know that NEW Violife Supreme Cheddarton has 30% LESS FAT THAN DAIRY CHEDDAR? Well, we did our homework and found out that if:


1. We compiled accurate sales data from a third-party global data provider* of the dairy cheddar cheese market (excluding low fat offerings) in the United Kingdom.
2. We ranked all the dairy cheddar cheese brands by volume sales (i.e., how many kilograms of cheese each brand product sold in one year between 7 September 2023 and 7 September 2024).
3. We took the top branded products (excluding private label). For any brands which had the same product but in different sizes, such as both 350g and 550g, we aggregated the volume sales on the level of brand product only. This left us with a list of 12 dairy cheddar cheese branded products, which represented 80% of the relevant dairy cheddar cheese market in terms of volumes sales.
4. We went to Tesco.com on 10 March 2025 and found out the total fat content per 100g of each of the branded products.

Supreme Cheddarton information table

5. We calculated the weighted average for each branded product of the total fat across all these products and compared it with the total fat content of Violife Supreme Cheddarton.

Supreme Cheddarton information table

Therefore, we were able to conclude that our NEW Violife Supreme Cheddarton has AT LEAST 30% LESS FAT THAN THE AVERAGE DAIRY CHEDDAR IN THE UK.

*Nielsen, U.K Volume Sales of Cheddar Cheese excluding low fat offerings, latest 52 weeks, week ending 7 September 2024.